Art Director based in Paris
Creative concepts and development of brand image
through global ad campaign with a focus
in fashion, beauty and jewellery campaigns.

Graduated from La Fonderie de l’Image in 2013 (Visual Communication, specialized in Graphic Design, Editorial, and Advertising),

I first trained in photography, captivated by its ability to frame emotions;
this led me to work alongside photographers such as Tim Elkaim, Olivier Zahm,
Gorka Postigo, Joe Lai, Gaspard Noé, Pierre-Ange Carlotti, Dan Beleiu, Emanuele Fontanesi,
and Torbjørn Rødland, each shaping my eye for light, texture, and composition.

Drawn to my passion for fashion images,
I gravitated around stylists to understand the storytelling behind fashion.
In 2016, an internship with Mika Mizutani at L’Express Styles became the gateway
to working as a first assistant for visionary fashion editors such as
Patti Wilson (Vogue Italia, Vogue Spain)
Tara St Hill (10 Magazine, Dust, I-D)
and Alex Carl (Vogue Britain, Rika, WSJ, W Magazine).

Learning from these talented artists gave me the confidence to develop my own creative language, which took shape in editorials for Vogue Italia, Vogue Ukraine, L’Officiel Paris, Harper’s Bazaar, Vanity Fair...

A dual expertise in photography, styling and casting led me toward art direction, beginning with Sonia Rykiel and later working with L’Oréal Paris and Prada.
These experiences deepened my understanding of how visual storytelling defines brand identity, where images and films transcend aesthetics to become immersive experiences.
In December 2022, I joined Mia Forsgren and Robert Lussier at The Style Council as a senior art director, crafting worldwide campaigns for Louis Vuitton, Graff, Hogan, Gucci, Movado, Calvin Klein and more.

This role allowed me to refine my signature even further:  finding the balance between
the sophistication and the modernity,
the timeless and the unexpected,
the reality and the dream.